Michelle Herbst

Title

Michelle Herbst serves a key leadership role within Integrative Freedom and Pure Vitality, where she focuses on partner success, resource integration, and ongoing support for doctors and staff.

With over 15 years of experience in natural health, operations, and marketing, Michelle ensures that clinics and wellness professionals have the tools, training, and guidance they need to implement programs smoothly and effectively. From onboarding new partners to launching new initiatives—like the AI bot and updated training systems—Michelle helps make complex processes feel simple and manageable.

She is passionate about helping practitioners grow their impact, improve patient outcomes, and experience greater freedom in their work.

Michelle likes to work hard and play hard. When she is not working, you can find her on the soccer field, volleyball court, at the pottery wheel, or helping rescue animals find their forever homes.

Dr. Pragati Gusmano

Clinical educator and Product Formulator

Dr. Gusmano is a licensed naturopathic physician. She received her doctoral degree from Bastyr University and holds a master’s degree in communications from the University of Central Florida. She has over a decade of experience supporting patients and guiding them to make real and lasting lifestyle changes that promote optimal health. She believes that change is possible at any age and that health is for everyone, not just a select few. Through evidence-based interventions and patient centered care, she aims to empower and educate patients, allowing them to lay the foundation for their own success.

Dr. Gusmano is an expert in naturopathic medicine, diet and nutrition therapy and lifestyle medicine. Her clinical interests include integrative and functional medicine, optimizing nutrition at all states of life, evidence based therapeutic lifestyle change, pediatrics, and mind-body medicine. In her free time, you’ll find her outside connecting with nature, taking long bike rides, gardening, spending time with her two children, and cooking plant-based meals.

Shel Hart

Board Advisor

Shel Hart is a seasoned executive and board-level advisor with a proven track record of scaling private companies and driving enterprise value across multiple industries. As the former CEO of a national franchisor operating wellness clinics throughout the U.S. and Canada, Shel brings firsthand experience navigating the complexities of multi-unit expansion, franchise operations, compliance, and customer experience optimization in the wellness sector.

With over 25 years of executive leadership in both Fortune 500 and middle-market private companies, Shel has led dozens of transformation and growth initiatives ranging from $8M to $125M in revenue. His expertise spans strategic planning, M&A, value creation, operational restructuring, and organizational development. He is a Certified Exit Planning Advisor (CEPA) and a trusted partner to business owners preparing for growth, scale, or transition.

Shel is particularly skilled at aligning franchisor and franchisee interests, strengthening unit-level economics, and designing systems that balance brand consistency with local agility. His leadership style emphasizes clarity, accountability, and purpose-driven culture, making him a valued guide for wellness and service-based organizations seeking scalable and sustainable growth.

Zoe DeGeorge

Social Media & Content Creator

Zoe DeGeorge has been part of the Integrative Freedom team for over 10 years, combining her passion for wellness and nutrition with her love of creating meaningful content. In her role, she focuses on sharing recipes, tips, motivational content and education that help people live healthier, more balanced lives — mentally and physically.

Zoe believes that nutrition is powerful and healing, and she loves helping others discover how to feel their best from the inside out.

Outside of work, Zoe is also a Nationally Board-Certified Health Coach and lives in Boston. She is always experimenting with new recipes or exploring ways to make healthy living fun and approachable.

Angela Martinez

Graphic Designer

Angela Martinez is a graphic designer with 15 years of experience turning ideas into visuals that connect and inspire. Based in beautiful Washington State, she is a proud mom to three awesome kids who remind her every day why creativity matters.

Her work spans logo design, brand identity, custom graphics, and layout design for both digital and print. Whether she is crafting a visual brand from scratch or helping refresh an outdated look, Angela loves bringing clarity and personality to every project.

Design has always been more than a job to her—it's how she tells stories, solves problems, and helps others stand out. Angela brings heart, skill, and a bit of fun to everything she creates. Let's build something beautiful together!

Andy Klepner

Digital Marketer

Andrew Klepner is a digital marketing strategist with over 20 years of experience helping businesses grow through smart marketing, web development, and automation. He’s worked with companies of all sizes—from startups to global brands—and is known for turning complex challenges into clear, results-driven solutions. Always ahead of the curve, Andrew continuously adapts to emerging technologies to deliver modern, effective strategies.

Michelle Herbst

Managing Director

Michelle Herbst serves a key leadership role within Integrative Freedom and Pure Vitality, where she focuses on partner success, resource integration, and ongoing support for doctors and staff.

With over 15 years of experience in natural health, operations, and marketing, Michelle ensures that clinics and wellness professionals have the tools, training, and guidance they need to implement programs smoothly and effectively. From onboarding new partners to launching new initiatives—like the AI bot and updated training systems—Michelle helps make complex processes feel simple and manageable.

She is passionate about helping practitioners grow their impact, improve patient outcomes, and experience greater freedom in their work.

Michelle likes to work hard and play hard. When she is not working, you can find her on the soccer field, volleyball court, at the pottery wheel, or helping rescue animals find their forever homes.

Dr. Gusmano is a licensed naturopathic physician. She received her doctoral degree from Bastyr University and holds a master’s degree in communications from the University of Central Florida. She has over a decade of experience supporting patients and guiding them to make real and lasting lifestyle changes that promote optimal health. She believes that change is possible at any age and that health is for everyone, not just a select few. Through evidence-based interventions and patient centered care, she aims to empower and educate patients, allowing them to lay the foundation for their own success.

Dr. Gusmano is an expert in naturopathic medicine, diet and nutrition therapy and lifestyle medicine. Her clinical interests include integrative and functional medicine, optimizing nutrition at all states of life, evidence based therapeutic lifestyle change, pediatrics, and mind-body medicine. In her free time, you’ll find her outside connecting with nature, taking long bike rides, gardening, spending time with her two children, and cooking plant-based meals.

Dr. Pragati Gusmano

Clinical Educator and Product Formulator

Shel Hart

Board Advisor

Shel Hart is a seasoned executive and board-level advisor with a proven track record of scaling private companies and driving enterprise value across multiple industries. As the former CEO of a national franchisor operating wellness clinics throughout the U.S. and Canada, Shel brings firsthand experience navigating the complexities of multi-unit expansion, franchise operations, compliance, and customer experience optimization in the wellness sector.

With over 25 years of executive leadership in both Fortune 500 and middle-market private companies, Shel has led dozens of transformation and growth initiatives ranging from $8M to $125M in revenue. His expertise spans strategic planning, M&A, value creation, operational restructuring, and organizational development. He is a Certified Exit Planning Advisor (CEPA) and a trusted partner to business owners preparing for growth, scale, or transition.

Shel is particularly skilled at aligning franchisor and franchisee interests, strengthening unit-level economics, and designing systems that balance brand consistency with local agility. His leadership style emphasizes clarity, accountability, and purpose-driven culture, making him a valued guide for wellness and service-based organizations seeking scalable and sustainable growth.

Zoe DeGeorge has been part of the Integrative Freedom team for over 10 years, combining her passion for wellness and nutrition with her love of creating meaningful content. In her role, she focuses on sharing recipes, tips, motivational content and education that help people live healthier, more balanced lives — mentally and physically.

Zoe believes that nutrition is powerful and healing, and she loves helping others discover how to feel their best from the inside out.

Outside of work, Zoe is also a Nationally Board-Certified Health Coach and lives in Boston. She is always experimenting with new recipes or exploring ways to make healthy living fun and approachable.

Zoe DeGeorge

Social Media & Content Creator

Angela Martinez

Graphic Designer

Angela Martinez is a graphic designer with 15 years of experience turning ideas into visuals that connect and inspire. Based in beautiful Washington State, she is a proud mom to three awesome kids who remind her every day why creativity matters.

Her work spans logo design, brand identity, custom graphics, and layout design for both digital and print. Whether she is crafting a visual brand from scratch or helping refresh an outdated look, Angela loves bringing clarity and personality to every project.

Design has always been more than a job to her—it's how she tells stories, solves problems, and helps others stand out. Angela brings heart, skill, and a bit of fun to everything she creates. Let's build something beautiful together!

Andrew Klepner is a digital marketing strategist with over 20 years of experience helping businesses grow through smart marketing, web development, and automation. He’s worked with companies of all sizes—from startups to global brands—and is known for turning complex challenges into clear, results-driven solutions. Always ahead of the curve, Andrew continuously adapts to emerging technologies to deliver modern, effective strategies.